What Is SEO Writing? How to Write SEO-Friendly Content

What Is SEO Writing?

SEO stands for Search Engine Optimization. Its basic meaning is that the content that you are writing. Whether it is for a web or articles, you have to optimize that content for the search engine. So that it ranks on the search engine to get traffic and people can read it more.

Because the role of content you are writing is that you don’t just have to write it. You  have to get more traffic whatever value you are providing through the content, the reader should get that

So how to do you optimize for that? What are the elements?

What is SEO content writing?

SEO content writing means that the quality content you are the writing, the quality content you are writing is giving  value to the readers, but how do you write those readers.

SEO Guideline for Beginner’s:

https://moz.com/beginners-guide-to-seo

How do you rank on Google?

SEO content, that you are writing for the search engine. You are writing for both, for the user and for the search engines. So you have to keep in mind that the quality content should be there plus it should have a good SEO. Then it becomes SEO content writing. For that, you have to work with proper planning.

How do you use these keywords?

Core elements of SEO content, we can see that you can work on these things and write SEO content.

Elements of SEO Content

. Keyword Research and optimization

. Content Organization

. Convert keyword into topics

. Write comprehensive content

. Meta description

. Internal and external linking

. Voice search optimization

. Analysis

. Consistency

Keyword Research and optimization:

Keyword research mean what people are searching on Google related to your topic. For example, you are searching some keywords related to digital marketing in Jaipur or in India. What are people searching related to that?  You can go to Google keyword planner or Ubers or some tools and find out what people are searching, what is there volume, how many searches are there monthly. So you can search those keywords and include those keywords in that topic.

Content Organization:

How to organize content properly? You have to use headings and subheadings, how to keep paragraphs. So, organizing and giving structure to the content should also make it SEO friendly.

Convert keyword into topics:

You have to keyword to use your keywords in topics and try to make your topics with keywords. Accordingly you can make that topic. For example, top 10 keyword research tools. If keyword research have good volume, top 10 keyword research tools for better SEO. So you have to use this type of content is headings and subheadings.

Write Comprehensive content:

Comprehensive content mean, you have to cover any topic in-depth. So that, audience and readers can get all the information and topics related on one page. If you give incomplete knowledge, incomplete information, then after reading your content, you will have to go to next page which is not for good for you. Because next time, they will not prefer to visit your.

Meta description:

Meta description is like when you search on Google, you get many results. First, you get a heading. After heading, you get a small deadline description. This is call as meta description. So, along with good headings and title, you have to write a good meta description so that, user intent will be fulfill.

Internal and external linking:

Internal linking means, suppose, you are using many hyperlinks in your blog post. Some links are like this, which links to your other webpages and other articles. So, linking to our website is internal. Link to other website is  external linking. This is good for SEO.

Voice search optimization:

Voice search optimization means, people are using digital assistants, like Alexa, Siri, Google Assistant. In these, people put light questions. Like, what is the weather today? What is the cricket score now? People put questions like this for them. You have to optimize content so that, if your content is rank for voice search, then traffic increases.

Analysis:

Analysis means, you have published a blog post you have to check, what is the traffic, what is the bounce rate, on which keywords you are ranking. If you are not ranking, then how to edit the content. You have to analyze and edit the content.

Consistency:

Consistency is the key. For example you have to write consistently. For example, you have decided to publish 1-2 blog posts weekly. You have to maintain it consistently. If you do it consistently, Google will crawl your website. This is good for SEO. These are the core elements of SEO. You have to take care of these elements in SEO content.

Techniques of SEO

1. White Hat SEO
2. Black Hat SEO

White Hat SEO

White Hat SEO means Ethical way of doing SEO. Another way of White Hat SEO is Organic SEO. It means the SEO done in right way naturally. The techniques of SEO in which you follow the guidelines of search or follow the restrictions of search engines are White Hat techniques.

In which we are doing SEO Without breaking the rules of the search engine and trying to rank the website on the first page. White Hat SEO includes optimizing your website following restrictions imposed by search engines. Our audience gets relevant or better results they type a query. What we will do for this?

Techniques Of White Hat SEO

• To begin with of all, we will optimize the content
• We will do good keyword research
• Put the keyword in the right place
• Upload Quality Content
• Relevant Internal Links
• Relevant strong Back Links
• Technical Aspects
• Better user experience

Black Hat SEO

Black Hat means Unethical way of doing SEO. Here we use the techniques that Google or other search engines have banned or have any restrictions on that you don’t have to follow these techniques.

Techniques Of Black Hat SEO

• Keyword Stuffing
• Duplicate Content
• Cloaking
• Hidden Text? Links
• Link Spamming